Founder Story

Why I Created NEX-BAR

Hi, I’m Susan; a mom of college athletes, a wellness advocate, and a founder who got fed up with the so-called "healthy" protein bars on the market. I wanted something better. So I made it.

It started in my kitchen in San Diego, where I created bars that quickly became popular with my kids and their athletic teams.  Word spread to the gym where they trained, and soon, I had athletes, physicians and trainers asking me for bars by the dozen.

I had testers from ages 2 to 90 join me on this journey. Everyone loved the taste and found they were perfect to train on.  Thats how we landed our tagline: Fuel the Next.

After countless bench trials and sourcing the best ingredients, NEX-BAR was born -  made with passion and integrity


The Problem

Most bars that claim to be clean still sneak in artificial sweeteners, added sugars, unpronounceable fillers, and chalky protein blends that left me bloated. I was tired of eating "health food" that didn’t feel healthy or taste like real food.

The Solution

NEX-BAR is what I wished existed: A bar made with real ingredients you can see and trust - Medjool dates, almonds, cashews, cacao, sea salt - packing in 19g of clean protein. No added sugar. No artificial sweeteners. No junk. Ever.

My Philosophy: If It Doesn’t Nourish, It Doesn’t Belong

Nothing went into this bar unless it had a real benefit for the body or mind.

I didn’t include trendy additives, unnecessary binders, or shelf-life extenders just because "that’s what everyone does."

My standard was clear: "If it doesn’t nourish, it’s not going in the bar."

The result? A bar made with intention - where every ingredient earns its place.

The Nutrition That Works

Each bar delivers 19g of high-quality, complete protein, powered by partially hydrolyzed milk protein for smooth digestion and fast recovery. It’s balanced with California almonds and sweetened only by the best Medjool dates - a slow-burning carb that fuels energy without spikes or crashes.

Whether it’s a morning workout, a midday push, or a long day of meetings, NEX-BAR gives your body what it needs to perform - and nothing it doesn’t.

Soft, chewy, and genuinely satisfying - not a candy bar in disguise, not a science project.

Our Taste Guarantee

We’re not here to trick you. If you try NEX-BAR and don’t love it, we’ll make it right - no junk, no regrets. That’s how confident I am that this will be your next favorite bar.

One Bar Ahead

NEX-BAR isn’t just a product - it’s a promise: To do better. To eat smarter. To raise the bar (literally) on what real food can be.


Thanks for being part of this journey!

Susan
Founder, NEX-BAR

 

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