Founder Story
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Why I Created NEX-BAR
Hi, I’m Susan; a mom of college athletes, a wellness advocate, and a founder who got fed up with the so-called "healthy" protein bars on the market. I wanted something better. So I made it.
It started in my kitchen in San Diego, where I created bars that quickly became popular with my kids and their athletic teams. Word spread to the gym where they trained, and soon, I had athletes, physicians and trainers asking me for bars by the dozen.
I had testers from ages 2 to 90 join me on this journey. Everyone loved the taste and found they were perfect to train on. Thats how we landed our tagline: Fuel the Next.
After countless bench trials and sourcing the best ingredients, NEX-BAR was born - made with passion and integrity
The Problem
The Solution
My Philosophy: If It Doesn’t Nourish, It Doesn’t Belong
Nothing went into this bar unless it had a real benefit for the body or mind.
I didn’t include trendy additives, unnecessary binders, or shelf-life extenders just because "that’s what everyone does."
The Nutrition That Works
Each bar delivers 19g of high-quality, complete protein, powered by partially hydrolyzed milk protein for smooth digestion and fast recovery. It’s balanced with California almonds and sweetened only by the best Medjool dates - a slow-burning carb that fuels energy without spikes or crashes.
Our Taste Guarantee
We’re not here to trick you. If you try NEX-BAR and don’t love it, we’ll make it right - no junk, no regrets. That’s how confident I am that this will be your next favorite bar.
One Bar Ahead